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Thanks to technology, we live in a world that’s much more comfortable than ever before. But here’s the paradox: our tolerance for discomfort is at an all-time low. And as we wrestle with a sinking “discomfort threshold,” we increasingly find ourselves at the mercy of our primitive instincts and reactions that can perpetuate disease, dysfunction, and impair performance and decision making.

Designed to keep us out of danger, our limbic brain’s Survival Instinct controls what we intuitively do to avert injury or death, such as running out of a burning building. Rarely are we required to recruit this instinct today because seldom do we find ourselves in situations that are truly life-threatening. However, this part of our brain is programmed to naturally and automatically react to even the most benign forms of discomfort and stress as serious threats to our survival.

In this seminal book we learn how the Survival Instinct is the culprit that triggers a person to overeat, prevents the insomniac from sleeping, causes the executive to unravel under pressure, leads travelers to avoid planes or freeways, inflames pain, and due to past heartache, closes down an individual to love. In all of these cases, their overly-sensitive Survival Instinct is being called into action at the slightest hint of discomfort. In short, their Survival Instinct is stuck in the “ON” position…with grave consequences.

Your Survival Is Killing You can transform the way you live. Provocative, eye-opening, and surprisingly practical with its gallery of strategies and ideas, this book will show you how to build up your “instinctual muscles” for successfully managing discomfort while taming your overly reactive Survival Instinct. You will learn that the management of discomfort is the single most important skill for the twenty-first century. This book is, at its heart, a modern guide to survival.

About the Author:
Marc Schoen, Ph.D., is an Assistant Clinical Professor of Medicine at UCLA Geffen School of Medicine.

Having observed earlier periods of determined, persistent, creative and wise American diplomacy on the Arab-Israeli conflict, we are left to ponder whether that kind of American leadership and diplomatic wisdom can be recaptured. We also are left to wonder whether the supportive domestic environment in which previous administrations operated will recur, or whether Congressional and public support for Israel has limited administration options and thus changed the very nature of the American role in the peace process. Our overall conclusions in this volume represent a mix of process, politics, and substantive lessons learned, offered in the hope that a better understanding of the past can inform future policy."—from The Peace Puzzle.

Each phase of Arab-Israeli peacemaking has been inordinately difficult in its own right, and every critical juncture and decision point in the long process has been shaped by U.S. politics and the U.S. leaders of the moment. The Peace Puzzle tracks the American determination to articulate policy, develop strategy and tactics, and see through negotiations to agreements on an issue that has been of singular importance to U.S. interests for more than forty years.

In 2006, the authors of The Peace Puzzle formed the Study Group on Arab-Israeli Peacemaking, a project supported by the United States Institute of Peace, to develop a set of "best practices" for American diplomacy. The Study Group conducted in-depth interviews with more than 120 policymakers, diplomats, academics, and civil society figures and developed performance assessments of the various U.S. administrations of the post–Cold War period. This book, an objective account of the role of the United States in attempting to achieve a lasting Arab–Israeli peace, is informed by the authors' access to key individuals and official archives.

About the Author:
Steven L. Spiegel, Professor of Political Science at UCLA and National Scholar at IPF, is among the world's foremost experts on American foreign policy in the Middle East. He is the Director of the Center for Middle East Development (CMED) at UCLA and of Track II Middle East programs at the University of California’s Institute on Global Conflict and Cooperation.

As a National Scholar of Israel Policy Forum, Dr. Spiegel provides policy direction and expertise, and also writes frequent analyses of the latest developments in Arab-Israeli relations.

People won't put up with being "sold" anymore. If they sense they are being pushed, their guard goes up - and even if they do comply, lingering resentment undermines the relationship ...maybe forever. Yet, most books on influence still portray it as something you "do to" someone else to get your way. That out-of-date approach invites resistance or cynicism from those who recognize the techniques. Manipulative tactics might occasionally wear down a colleague's or client's resistance, but they fail to produce the mutual trust that sustains successful relationships. In short, they just won't work in our sophisticated, post-selling world.

In this groundbreaking book, authors Mark Goulston and John Ullmen reveal a new model for authentic influence - the kind that creates a strong initial connection and survives long after agreement has been reached. Based on listening, genuine engagement and commitment to win-win outcomes, Real Influence provides a powerful four-step method you can use to: examine your priorities; learn about the key players and what they need; earn their attention and motivate them to hear more; and, add value with your questions and actions. Complete with examples of the steps in action and insights from real-world "power influencers," this one-of-a-kind guide shows that being straight with everyone means winning for all.

About the Author:
John Ullmen
On faculty at the UCLA Anderson School of Management and through his executive coaching impact backed by a results-based guarantee, Dr. Ullmen has earned an international reputation for achieving significant, sustained results with senior leaders across a wide range of industries.

Dr. Ullmen is a frequent keynote speaker for organizations and business events on how to influence for results without resorting to authority or relying on rewards and penalties. He holds a B.S. from the U.S. Air Force Academy, a Master of Public Policy from Harvard University, and a Ph.D. in Organizational Behavior from the UCLA Anderson School of Management

Mark Goulston M.D.
Mark Goulston is a business advisor, consultant, speaker, trainer and coach trained as a clinical psychiatrist who honed his skills as an FBI/police hostage negotiation trainer who increases people’s ability to get through to anyone.

Dr. Goulston’s development of those skills started with his education: a B.A. from UC Berkeley, an M.D. from Boston University, post graduate residency in psychiatry at UCLA. He went on to be a professor at UCLA’s internationally renowned Neuropsychiatric Institute for more than twenty years.

Most of us take for granted the features of our modern society, from air travel and telecommunications to literacy and obesity. Yet for nearly all of its six million years of existence, human society had none of these things. While the gulf that divides us from our primitive ancestors may seem unbridgeably wide, we can glimpse much of our former lifestyle in those largely traditional societies still or recently in existence. Societies like those of the New Guinea Highlanders remind us that it was only yesterday—in evolutionary time—when everything changed and that we moderns still possess bodies and social practices often better adapted to traditional than to modern conditions. The World Until Yesterday provides a mesmerizing firsthand picture of the human past as it had been for millions of years—a past that has mostly vanished—and considers what the differences between that past and our present mean for our lives today. This is Jared Diamond’s most personal book to date, as he draws extensively from his decades of field work in the Pacific islands, as well as evidence from Inuit, Amazonian Indians, Kalahari San people, and others. Diamond doesn’t romanticize traditional societies—after all, we are shocked by some of their practices—but he finds that their solutions to universal human problems such as child rearing, elder care, dispute resolution, risk, and physical fitness have much to teach us. A characteristically provocative, enlightening, and entertaining book, The World Until Yesterday will be essential and delightful reading.

About the Author:
Jared Diamond began his scientific career in physiology and expanded into evolutionary biology and biogeography. He has been elected to the National Academy of Sciences, the American Academy of Arts and Sciences, and the American Philosophical Society. Among Dr. Diamond's many awards are the National Medal of Science, the Tyler Prize for Environmental Achievement, Japan's Cosmos Prize, a MacArthur Foundation Fellowship, and the Lewis Thomas Prize honoring the Scientist as Poet, presented by Rockefeller University. He has published more than two hundred articles and several books including the New York Times bestseller "Guns, Germs, and Steel," which was awarded the Pulitzer Prize.

Digital_Humanities is a compact, game-changing report on the state of contemporary knowledge production. Answering the question, "What is digital humanities?," it provides an in-depth examination of an emerging field. This collaboratively authored and visually compelling volume explores methodologies and techniques unfamiliar to traditional modes of humanistic inquiry--including geospatial analysis, data mining, corpus linguistics, visualization, and simulation--to show their relevance for contemporary culture.

Included are chapters on the basics, on emerging methods and genres, and on the social life of the digital humanities, along with "case studies," "provocations," and "advisories." These persuasively crafted interventions offer a descriptive toolkit for anyone involved in the design, production, oversight, and review of digital projects. The authors argue that the digital humanities offers a revitalization of the liberal arts tradition in the electronically inflected, design-driven, multimedia language of the twenty-first century.Written by five leading practitioner-theorists whose varied backgrounds embody the intellectual and creative diversity of the field, Digital_Humanities is a vision statement for the future, an invitation to engage, and a critical tool for understanding the shape of new scholarship.

About the Author:
Peter Lunenfeld is a professor in the Design Media Arts department at UCLA. Lunenfeld is on the Faculty Steering Committee of UCLA's new undergraduate minor and graduate certificate in Digital Humanities. His current research interests are taking him deeper into questions about new modes of knowledge formation that go beyond print, the design of the digital humanities, and the centrality of meaning making to networked culture. http://www.peterlunenfeld.com

Johanna Drucker is an author, book artist, visual theorist, and cultural critic. Her scholarly writing documents and critiques visual language: letterforms, typography, visual poetry, art, and lately, digital aesthetics. She is currently the Martin and Bernard Breslauer Professor in the Department of Information Studies at the Graduate School of Education and Information Studies at UCLA.

Todd Presner is Professor of Germanic Languages, Comparative Literature, and Jewish Studies at the University of California Los Angeles. He is the Sady and Ludwig Kahn Director of the UCLA Center for Jewish Studies and is also the Chair of the Digital Humanities Program (undergraduate minor and graduate certificate) http://www.digitalhumanities.ucla.edu. His research focuses on European intellectual history, the history of media, visual culture, digital humanities.

Can a terrible history generate a terrible present? That is the question posed by German-born author Kiesbye's dark second work of fiction (after Next Door Lived a Girl), composed of linked stories set in an archetypal rural German town in what seems to be the immediate postwar period. As in Shirley Jackson's The Lottery, the vague setting heightens the narrative tension, as Christian, first, provides us with a framing device in the funeral of Anke, one of a group of young friends now elderly and distant. Each tells their story in flashback, a perspective that suits the delicate prose. Extraordinary things happened to the villagers 40 years earlier. Some are tinged with the supernatural - a traveling carnival worker hints at mysterious origins; an annual cooking contest ends badly—and some are truly horrifying: incest, child murder, and a father's brutal act of violence that leaves permanent scars. Why are these things happening in Hemmersmoor? Are tales of witches and curses to be believed? Or does the real reason lie at the end of the railroad tracks? Too subtle to be lurid yet too spooky for comfort, this book should appeal to readers of psychological fiction and literary tales of the supernatural.
About the Author:
MFA, fiction writer and author of the novel Next Door Lived a Girl, which has been translated into several languages. Mr. Kiesbye's new novel, Your House Is on Fire, Your Children All Gone, is his current novel in 2012. His work has been published in Hobart, Dogzplot, The St. Petersburg Review, and the anthology The Art of Friction.

Veteran screenwriter and script consultant Tom Lazarus shares his 30+ years of experience in this to-the-point collection of screenwriting advice. Loaded with hard-hitting feedback on more than a hundred topics, this comprehensive resource gives readers the last word on raising the level of their writing and the marketability of their scripts.
About the Author:
Tom Lazarus' feature credits include the original story for the George Burns/Brooke Shields motion picture Just You and Me, Kid, and the #1 film in America upon its release, Stigmata. He has had nine feature films made from his original screenplays, and has directed five feature films. Additionally, he has written over 100 hours of television programming (Jake and the Fat Man, Star Man, and Mike Hammer). Lazarus preaches the Last Word: Definitive Answers to All Your Screenwriting Questions at UCLA, UC Santa Barbara, and various speaking engagements throughout the country.

Barbara Abercrombie, a successful author and longtime writing teacher, knows that "there's always a sense of risk when you write -- fear that maybe someone will deny your version of things, or they'll get mad and disown you, or maybe you'll make a fool of yourself." Writing, she's found, "will always feel dangerous." But she's also found that writers need to write. How to wrestle with this dilemma? Abercrombie asserts that "determination is an inside job, but inspiration comes from the outside," and it is needed day in and day out. She provides a delightfully varied cornucopia of just such inspiration here; nuts-and-bolts solutions, hand-holding commiseration, and epiphany-fueling insights from fellow writers, including Nobel Prize winners and Abercrombies' own students, who have gone from paralyzed to published.
About the Author:
Barbara Abercrombie has published two novels for adults, plus books for children, including the award winning picture book, Charlie Anderson. Her novels have been optioned for films and published in six languages. Her essays, articles and poems have appeared in numerous magazines and newspapers, including The Los Angeles Times, The Christian Science Monitor and United Airlines Hemisphere magazine.
She teaches in the Writers' Program at UCLA Extension where she won the outstanding teacher award in 1994. She also conducts workshops for The Wellness Community, a nationwide organization for people with cancer. Her latest book, Writing Out the Storm, Reading and Writing Your Way Through Serious Illness or Injury, published by St. Martin's Press in October 2002, is part memoir, part writing guide, and based on her Wellness Community workshops. Recently she and her daughter, Brooke Abercrombie, started a website/blog featuring weekly posts for writers.

All human beings, says an African legend, have an animal double. Some doubles are benign, others wicked. This legend comes to life in Alain Mabanckou’s outlandish, surreal, and charmingly nonchalant Memoirs of a Porcupine.
When Kibandi, a boy living in a Congolese village, reaches the age of 11, his father takes him out into the night and forces him to drink a vile liquid from a jar that has been hidden for years in the earth. This is his initiation. From now on, he and his double, a porcupine, become accomplices in murder. They attack neighbors, fellow villagers, and people who simply cross their path, for reasons so slight that it is virtually impossible to establish connection between the killings. As he grows older, Kibandi relies on his double to act out his grizzly compulsions, until one day even the porcupine balks and turns instead to literary confession.
Winner of the Prix Renaudot, France’s equal to the National Book Award, Alain Mabanckou is considered one of the most talented writers today. He was selected by the French journal Lire as one of fifty writers to watch this coming century. And as Peter Carey suggests, he “positions himself at the margins, tapping the tradition founded by Celine, Genet, and other subversive writers.” In this superb and striking story, Mabanckou brings new power to magical realism, and is sure to excite American audiences nationwide.
About the Author:
Alain Mabanckou, is Professor of French and Francophone Studies at UCLA. A French/Congolese writer who is teaching this year at UCLA and has been selected for the French equivalent of the National Book Award.
Alain Mabanckou, who has been called "the most prolific contemporary writer in the French language," has been selected to receive the Renaudot Prize for his latest novel — "Mémoire de Porc-épic" (Memoirs of a Porcupine). One of France's two most important literary prizes, the Renaudot each year recognizes best original novel written in the French language. The award guarantees celebrity and commercial success.
Born in Congo-Brazzaville (formerly French Congo, now the Republic of the Congo), Mabanckou is revered in the French-speaking world for celebrating African life and politics in a humorous and tragic way.

Written by Gary Small, M.D., and his wife, Gigi Vorgan, authors of The New York Times bestseller, The Memory Bible, The Alzheimer's Prevention Program is a whole body, whole mind, easy-to-follow regimen based on the latest research on Alzheimer's disease, and especially the connection between lifestyle and susceptibility. The only "cure" for Alzheimer's is prevention, and The Alzheimer's Prevention Program shows the reader how to take control. The program begins with an assessment test, checking everything from recall to physical balance. Then, with a baseline established, it introduces the 7-Day jumpstart program - just seven days to begin to improve everything: memory training 101, including the author’s easy-to-use "Look, Snap, Connect" memory technique. Daily mental workouts to sharpen your brain: wordplay, letter scrambles, 3-D drawings, tricky equations, logic challenges, and number sequences.
Healthy brain nutrition, filled with antioxidants - berries, avocados, raw vegetables; omega-3 rich, anti-inflammatory food choices, including fish, whole grains, legumes; and the memory-boosting spices most often found in Indian curries. Stress-reduction strategies to fortify neurons. Best aerobic and strength exercises. An American is diagnosed with Alzheimer's every 70 seconds. Here, right now, is an easy-to-follow, science-based breakthrough program that will add years of brain health and mental clarity to a person's life.
About the Author:
Gary Small, M.D., is director of the UCLA Longevity Center at the University's Semel Institute for Neuroscience & Human Behavior and professor of psychiatry at UCLA's David Geffen School of Medicine.
Named one of the world's leading innovators in science and technology by Scientific American, he appears frequently on Today, Good Morning America, CNN, and PBS. He is also the author of The New York Times bestseller, The Memory Bible. He lives in Los Angeles with Ms. Vorgan and their children.

Letters to aspiring directors, producers, screenwriters and others who want to make independent or studio films by the UCLA professor that Geoffrey Gilmore (for many years the Director of the Sundance Film Festival) calls "one of the foremost teachers of film in the world." Suber emphasizes that what is required of a professional in the world of film is not just technique, but an understanding and ability to deal with the realities of how films get made.
"Letters to Young Filmmakers is full of wisdom, insight, anecdotes, and knowledge distilled from years of experience, relationships, and contemplation. His genuine understanding of how the film business operates makes his advice to young filmmakers sound, inspiring and, above all, useful." - Geoffrey Gilmore, Director, Sundance Film Festival, 1990-2010; Chief Creative Officer, Tribeca Enterprises.
"Wise, kind, and direct. Howard Suber's advice is as piercing as Don Corleone telling Michael who not to trust, and just as vital. I LOVE this book!" - David Koepp, screenwriter of Jurassic Park, Mission Impossible, Spider-Man, War of the Worlds, Indiana Jones and the Kingdom of the Crystal Skull.
"This master teacher of film provides us with a multitude of brilliant insights and sound, sage, advice. He has mentored generations of writers, directors, and producers with his intelligence and compassion for the art of film and the industry that sometimes manages to produce it." - Tom Sherak, President, Academy of Motion Picture Arts and Sciences.
About the Author:
During his 40 years on the UCLA faculty, Howard Suber helped establish and also chaired the UCLA Film Archive, the Critical Studies and Ph.D. Programs, and the UCLA Producers Program. He is a former Associate Dean, recipient of UCLA's Distinguished Teaching Award, and has been a consultant and expert witness to all the major film studios on copyright and creative control issues. He continues to teach Film Structure and Strategic Thinking. He is the author of "The Power of Film" (2006).

Ten years of research uncover the secret source of growth and profit.Those who center their business on improving people's lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term.
Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses - as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent - have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In fact, over the 2000s an investment in these companies - "The Stengel 50" - would have been 400 percent more profitable than an investment in the S&P 500.
Grow is based on unprecedented empirical research, inspired (when Stengel was Global Marketing Officer of Procter & Gamble) by a study of companies growing faster than P&G. After leaving P&G in 2008, Stengel designed a new study, in collaboration with global research firm Millward Brown Optimor. This study tracked the connection over a ten year period between financial performance and customer engagement, loyalty and advocacy.
Then, in a further investigation of what goes on in the "black box" of the consumer's mind, Stengel and his team tapped into neuroscience research to look at customer engagement and measure subconscious attitudes to determine whether the top businesses in the Stengel Study were more associated with higher ideals than were others.
Grow thus deftly blends timeless truths about human behavior and values into an action framework - how you discover, build, communicate, deliver and evaluate your ideal. Through colorful stories drawn from his fascinating personal experiences and "deep dives" that bring out the true reasons for such successes as the Pampers, HP, Discovery Channel, Jack Daniels and Zappos, Grow unlocks the code for twenty-first century business success.